Take your friends to the next level

Share a personal referral code to your adult smoker friends and qualify to purchase IQOS ILUMA for 1 EUR!


Do Vapes or heated Tobacco Taste Like Cigarettes?

If you are an adult smoker who is interested in switching to a smoke-free alternative, one of the first things to understand is that the taste of cigarette smoking vs vaping or heated tobacco products will differ from what you are used to.


Do E-Cigarettes Contain Tobacco?

E-cigarettes do not contain tobacco. If you are an adult smoker looking for a smoke-free alternative to cigarettes with tobacco, learn more about heated tobacco devices.


Test IQOS for 15 days, Free of Charge

You are only a few simple steps away from starting your smoke-free journey. This is your chance to test the unique user experience with an IQOS device for 15 days, after which you will decide on your own whether you want to buy the device.


Is IQOS a Vape?

Find out difference between IQOS heated tobacco and vaping and why IQOS is for adult smokers looking for a smoke-free alternative.


IQOS vs E-Cigarettes: What’s the difference?

IQOS is not an e-cigarette, it is a heated tobacco device. While both e-cigs and IQOS are smoking alternatives, they are different.


Heated Tobacco vs E-Cigarettes: What’s different?

Heated tobacco devices and electronic cigarettes are both alternatives to smoking. Learn about the differences between the two.


Alternatives to Smoking Cigarettes

Experience tobacco without smoke and ash with IQOS heated tobacco.


Replacing Cigarettes with Better Alternatives

IQOS is a heated tobacco device with years of scientific research and testing. It’s designed to replace the rituals of cigarette smoking.


How to Replace Cigarettes, Not the Nicotine

Did you know that cigarette alternatives like IQOS offer similar tobacco and nicotine experience without the smoke of cigarettes?


How Heated Tobacco Devices Work

Discover how heated tobacco devices work and the benefits of switching to IQOS, the heat-not-burn alternative to continued smoking


What is heated tobacco?

IQOS Heat-not-burn products heats tobacco instead of burning it for tobacco taste with no fire, no ash and less smell than cigarettes. Read on to find out more about heated tobacco.


Enrich your living space and IQOS collection

Elegant and modern, available in four different colors: Royal Blue, Red Brown, Nude Pink, and Kelp Green, they will surely fit into any interior and enrich your living space.