23/06/2025

IQOS CLUB Summer Challenge

Follow our Viber communication, collect badges, play a game and win premium IQOS experiences this Summer!

21/11/2023

What is the difference between new SMARTCORE INDUCTION SYSTEM™ and HeatControl™ technology?

All devices from the new IQOS ILUMA series come with the inovative SMARTCORE INDUCTION SYSTEM™ technology.

18/07/2023

PMI launches the IQOS ILUMA device in Europe: the latest and most innovative tobacco heating device

From distant Japan to Italy, Philip Morris International presented its revolutionary device for heating tobacco all over the world as well as in numerous European countries.

12/09/2023

Real stories. Real moments. Shared by real IQOS users.

Discover why our users have switched to IQOS.

14/08/2023

Debunking myths around smoke free alternatives

Sometimes a myth may come from a lack of understanding, and sometimes it may be driven by misinformation. Today, we will try to debunk the most common myths, and provide adult smokers with the answers to commonly asked questions about smoke-free alternati

11/08/2023

WE EXTENDED IQOS CUSTOMER SUPPORT WORKING HOURS

Our customer service center answers your questions form Monday until Saturday from 09 - 21h...

30/05/2023

Discover New lil SOLID Ez

The new lil is now even lighter than its predecessor and available in 5 new colors.

19/07/2023

WHAT IS PASSIVE SMOKING? Is secondhand smoke harmful?

Passive smoking occurs when someone who is not smoking breathes in tobacco smoke, such as cigarette smoke. It is also known as secondhand smoke...

03/07/2023

What Happens When You Switch to Smoke-Free Alternatives?

Want to know the benefits of switching from cigarettes to a smoke-free alternative? There are many benefits to stopping smoking cigarettes and switching to smoke-free alternatives, read to find out more.

16/06/2023

IQOS X Mirjana Bobić Mojsilović: Collection of authentic stories "A Better Choice"

If IQOS is your choice, you can get this collection of stories to be your support on the way to a smoke-free world as a gift.

27/06/2023

Do Vapes or heated Tobacco Taste Like Cigarettes?

If you are an adult smoker who is interested in switching to a smoke-free alternative, one of the first things to understand is that the taste of cigarette smoking vs vaping or heated tobacco products will differ from what you are used to.

29/01/2021

Do E-Cigarettes Contain Tobacco?

E-cigarettes do not contain tobacco. If you are an adult smoker looking for a smoke-free alternative to cigarettes with tobacco, learn more about heated tobacco devices.

18/10/2021

Test IQOS for 15 days, Free of Charge

You are only a few simple steps away from starting your smoke-free journey. This is your chance to test the unique user experience with an IQOS device for 15 days, after which you will decide on your own whether you want to buy the device.