Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.

Cigarettes produce tar. IQOS doesn’t.​

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals. **​
Switching completely to IQOS is less harmful than continuing to smoke.​ ​
Learn More​
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
IQOS testimonial
“When I started using it (IQOS), we did experiment with hanky. You exhale the smoke through hanky, cigarette smoke leaves dark yellow traces. IQOS does not leave any trace.”
Adult female IQOS user

Better not burnt. Same goes for tobacco.

IQOS doesn't burn tobacco IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
IMPORTANT INFORMATION: IQOS is not risk-free. It delivers nicotine, which is addictive.
IQOS testimonial
“The key thing in my case was definitely the situation at home, where my wife, who is not a smoker, did not have anything against that I use IQOS at our apartment.”
Adult male IQOS user

Cigarettes produces high amounts of carbon monoxide. IQOS doesn't. ​

IQOS emits less harmful chemicals than cigarettes​.
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*​
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive. ​
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Next level innovation.

Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.
More to discover with Services and privileges
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Virtual Store
Step into the IQOS world with one click.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​