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IQOS - Heated Tobacco.​

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes. ​

IQOS is not risk-free.

Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*​
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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Feel the difference.
IQOS heat-not-burn uses real tobacco, yet produces no smoke.
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IMPORTANT INFORMATION: IQOS is not risk-free

IMPORTANT INFORMATION: IQOS is not risk-free
See the difference.
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IMPORTANT INFORMATION: IQOS is not risk-free.

IMPORTANT INFORMATION: IQOS is not risk-free.
We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​

Discover the range of heated tobacco devices.

Support to go smokeless

New customer?
Try any IQOS for 15 days. Then decide.​

IQOS Test drive
More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Virtual Store
Step into the IQOS world with one click.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.