Test IQOS 15 days for free.

IQOS - Heated Tobacco.​

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

We choose better together.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). *Source: Average reductions (95% for IQOS with tobacco sticks) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information.

Important information: IQOS is not risk-free.

IQOS is not risk-free. For adult use only.

We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
IQOS ORIGINALS DUO
The iconic two-piece format has now evolved to provide more choice with new, vibrant colors.
Order now
Try IQOS for free.
New customer? Try any IQOS for 15 days. Then decide.
Sign up
More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Virtual Store
Step into the IQOS world with one click.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.