IQOS - Heated Tobacco.​

Real alternatives. Real satisfaction.

Heated tobacco is an advanced alternative to smoking that brings you taste satisfaction and less risk compared to cigarettes*. The all-new IQOS ILUMA re-thinks the rules of heating tobacco.

Heated tobacco emits less harmful chemicals
IQOS heated tobacco products are a better choice than continued smoking. IQOS ILUMA emits 95% less harmful ingredients compared to cigarette smoke*.
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Important information: This does not necessarily mean a 95% reduction in risk.* IQOS ILUMA is not risk-free. "95% less" represents an average decrease in the level of a whole range of harmful ingredients (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Heated tobacco devices don’t produce smoke
Unlike cigarettes, IQOS heated tobacco devices do not generate smoke.
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IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.

Heated tobacco products leave less smell
IQOS heated tobacco products leave less lingering smell on hands, hair and clothes than cigarettes. As IQOS produces less unpleasant smell than cigarettes, it is less likely to bother the people around you.
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Important information: IQOS is not risk free.

We IQOS because…​
Discover why thousands of adult smokers around the world switch to IQOS every day.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
* Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
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Important information: IQOS is not risk-free. It provides nicotine, which is addictive.

*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
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Simple ways to get started
Simple ways to switch
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Ask a friend, IQOS user, for a referal code and get a discount on your first device purchase.
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