Discover IQOS ILUMA

Next level forward

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level. The all-new IQOS ILUMA rethinks the rules of heating tobacco.

The most advanced device ever

Bladeless. Clean. Effortless.
Familiar. Enhanced.
Familiar design. Enhanced experience.
Pocket-sized.
All-in-one device. Ideal on the go.

IQOS ILUMATM is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. Do not use IQOS ILUMATM and tobacco sticks specially designed for IQOS ILUMA devices with previous IQOSTM generations, as this may cause damage to your device.
Do not ingest or disassemble tobacco sticks specially designed for IQOS ILUMA devices. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.

The SMARTCORE INDUCTION SYSTEMTM technology
The innovative bladeless SMARTCORE INDUCTION SYSTEMTM heats the tobacco from within the tobacco stick. It unlocks the taste of your chosen tobacco blend, but without any smoke or ash, less smell than cigarettes and no need to clean the device after use.
Compare devices
Find your perfect IQOS match
NEW

IQOS ILUMA PRIME

Refined and advanced.

NEW

IQOS ILUMA

Effortless and enjoyable.

NEW

IQOS ILUMA ONE

Pocket sized and ideal on the go.

Simple ways to get started
Simple ways to switch
Ask a friend, IQOS user, for a referal code and get a discount on your first device purchase.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.