In-store guided trials, device lending, guidance and support.
Arrange your IQOS trial
Fill out the form and an IQOS consultant will call you back in the next 24 hours.
Try IQOS your way
We will send you IQOS device that you selected to your address, with free shipping
Keep or return device
After a 15-day trial period, you can return or purchase a brand new device.
Get support
We are here to help you from the moment you choose your IQOS.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction.
IQOS emits 95% less harmful chemicals compared to cigarettes. *
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
IMPORTANT INFORMATION: IQOS is not risk-free.
Most smokers who switch to IQOS completely quit cigarettes. *
IMPORTANT INFORMATION: IQOS is not risk-free.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
IQOS ILUMA is the only device available for our lending service. IQOS ILUMATM is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. See
It's time to make a change. To become part of a global IQOS community. To join more than 14 million smokers across the globe who've already made the switch to IQOS.*
*Source: Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Reasearch.