Try IQOS your way
In-store guided trials, device lending, guidance and support.
Arrange your IQOS trial​
Fill out the form and an IQOS consultant will call you back in the next 24 hours.
Try IQOS your way
We will send you IQOS device that you selected to your address, with free shipping
Keep or return device
After a 15-day trial period, you can return or purchase a brand new device.
Get support​
We are here to help you from the moment you choose your IQOS.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction.
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IMPORTANT INFORMATION: IQOS is not risk-free.
IMPORTANT INFORMATION: IQOS is not risk-free.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
More IQOS benefits
Which IQOS ILUMA to try?
IQOS ILUMA
Enjoy a clean, bladeless experience with IQOS ILUMA.
Try IQOS ILUMA
IQOS ILUMA ONE
IQOS ILUMA ONE pocket-sized, ideal on-the-go.
Try IQOS ILUMA ONE

Next level technology

IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMATM is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. See
Important information
IQOS Testimonial
Ever since I switched to IQOS I’m more than happy with it, at least to say.
Ana
IQOS user

Try before you buy.

Enjoy the IQOS ILUMA experience for 15 days free from the comfort of your own home.
Learn more

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 14 million smokers across the globe who've already made the switch to IQOS.*
Learn more
*Source: Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Reasearch.