How to Replace Cigarettes, Not the Nicotine
Did you know that cigarette alternatives like IQOS offer similar tobacco and nicotine experience without the smoke of cigarettes?Learn more
Replacing Cigarettes with Better Alternatives
IQOS is a heated tobacco device with years of scientific research and testing. It’s designed to replace the rituals of cigarette smoking.Learn more
Start New year with better alternative!
Alternatives to Smoking Cigarettes
Experience tobacco without smoke and ash with IQOS heated tobacco.Learn more