Privacy notice

We take privacy seriously. This notice tells you who we are, what information about you we collect, and what we do with it. Click on “find out more” in each section for further information.

Please also read our terms of use relating to the service you are interested in. They provide more information about the way we do business, and any possible restrictions on eligibility that may apply to usage of single services.

Who are we?

We are a member of Philip Morris International. Our details (name, address, etc.) will have been given to you separately at the time of (or to confirm) the collection of information about you, for example, in a notice on an app or a website, or in an e-mail, containing a link to this notice.

Find out more…

• PMI: Philip Morris International, a leading international tobacco group. It is made up of a number of companies or “affiliates”.
• PMI affiliates: Each member of the Philip Morris International group of companies is a “PMI affiliate”. “We” (or “us” or “our”) refers to the PMI affiliate that first collected information about you.
• PMI product: means a product of ours or of another PMI affiliate.

How do we collect information about you?

We may collect information about you in various ways.

• You may provide us with information directly (e.g. filling in a form to receive public relations article for media or e-mail from PMI; when you fill in a content on PMI digital touchpoint, when you fill in the form, or making a call to us).
• We may collect information automatically (e.g. when you use a PMI app or website).

In this notice, we refer to all the methods by which you are in contact with us, for example apps and websites, as “PMI touchpoints”.

Find out more…

We may collect information that you provide directly. Typically this will happen when you:

• sign up to be a member of our databases (for example, if you register to receive the public relations article for media from PMI or email notification);
• fill in the content on PMI digital touchpoint
• contact us through a touchpoint, or by e-mail, social media or telephone;
• participate in PMI surveys

We may collect information about you automatically. Typically this will happen when you:

• communicate with us (for example, through a touchpoint; or social media platforms);
• use PMI touchpoints (e.g. through tracking mechanisms in an app or a website);

We may also collect information about you automatically through the use of cookies and similar tracking technologies on digital PMI touchpoints. The specific cookies and technologies used will depend on the PMI touchpoint in question. To learn about the cookies (including Google analytics cookies) and similar technologies used on a touchpoint, including how you can accept or refuse cookies, please see the cookie notice made available on or through that touchpoint.

We may also collect information in other contexts made apparent to you at the time.

What information about you do we collect?

We may collect various types of information about you:

• information necessary to receive public relations articles for media or email notifications
• information you give us when you fill in the content on PMI digital touchpoint
• information about your visits to PMI touchpoints
• information you give us in calls you make to call centres
• information about your preferences and interests
• information necessary to verify your age
• Find out more…Information that we collect from you directly will be apparent from the context in which you provide it. For example:
  • if you fill in the content on PMI digital touchpoint, you give us information about your name, username, contact details, photo, location, interests and preferences;
  • you may provide information on your product preferences and interests so that we can offer you products and services that will interest you;
  • we may collect information that enables us to verify your identity and age
  • if you have downloaded one of our apps, we may ask to use your location (even when the app is closed or not in use) for certain features. For example, the “find my IQOS” feature helps you find your device if lost, and it won’t work properly if you don’t share your location. We don’t keep the location data. It will be used only to allow these features and only if you agree to share this data by agreeing to the respective in-app disclosures.
• Information that we collect automatically will generally concern:
  • details of your visit or call (such as time and duration);
  • your use of digital PMI touchpoints (such as the pages you visit, the page from which you came, and the page to which you went when you left, search terms entered, or links clicked within the touchpoint); and
  • your device (such as your IP address or unique device identifier, location data, details of any cookies that we may have stored on your device).
• Information that we collect from third parties will generally consist of publicly-available profile information (such as your preferences and interests), for example from public social media posts.For what purposes do we use information about you, and on what legal basis?In this section, we describe the purposes for which we use personal information. However, this is a global notice, and where the laws of a country restrict or prohibit certain activities described in this notice, we will not use information about you for those purposes in that country.Subject to the above, we use information about you for the following purposes:
  • To comply with regulatory obligations, such as (where its acceptable) verifying your age
  • To fulfil the contractual obligation towards you in the part of content that is user-generated (when you fill in the content on PMI digital touchpoint)
  • To enable your access to public relations articles or email notifications
  • To enable your usage of PMI touchpoints and personalize your experience with touchpoints
  • To support all the above, including administering your accounts, corresponding with you, and troubleshooting
  • For business analytics and improvements, including improving PMI products, touchpoints, and the information that we (or our affiliates) provide to our customers
  • For other purposes that we notify you of, or will be clear from the context, at the point information about you is first collected
• The legal basis for our use of information about you is one of the following (which we explain in more detail in the “find out more” section):
  • compliance with a legal obligation to which we are subject;
  • the performance of a contract to which you are a party;
  • a legitimate business interest that is not overridden by interests you have to protect the information;
  • where none of the above applies, your consent (which we will ask for before we process the information).
• Find out more…The purposes for which we use information about you, with corresponding methods of collection and legal basis for use, are:

  Purpose	Method of collection and legal basis for Processing
  Comply with regulatory obligations ·         verify your age	This information is generally provided to us by you directly. We use it because it is necessary for us to comply with a legal obligation to sell products only to adults, or, in countries where there is no such legal obligation, because we have a legitimate business interest to sell our products only to adults that is not overridden by your interests, rights and freedoms to protect information about you.
  Enabling PMI touchpoint usage, public relation articles for media and email notification ·         to enable usage of PMI touchpoints (for example, enabling you to stay logged in the touchpoint’s section reserved for authorized users only, administering your working language) ·         to deliver PMI public relations articles or email notifications ·         to personalize your experience with PMI touchpoints (for example, to personalize your visits with greetings or suggestion that might be of your interest) ·         administration and troubleshooting	This will typically be a combination of information that you provide to us (for example, your name and contact and social media details); information that we collect automatically (for example, using technology to monitor use of PMI touchpoints). We use it on the grounds that we have a legitimate business interest to do business by using PMI touchpoints, and to personalize your experiences, in these ways that is not overridden by your interests, rights and freedoms to protect information about you.
  To fulfill contractual obligation towards you in the user-generated part of content (where it is applicable) ·         when you fill in the content on PMI touchpoint, we use information about you and the content you’ve filled in, in accordance to our conditions that regulate user generated content	This information is generally provided to us by you directly. We use it because we have a legitimate business interest to lead our business operations, manage relations with you and maintain security and integrity of our IT systems in the way that is not overridden by your interests, rights and freedoms to protect information about you.
  System security and surveillance  ·         autentification and control of access and log-in, where it is applicable	This information is automatically collected via various tools like automated systems and surveillance systems. We use it because we have a legitimate business interest to ensure trust, integrity and safety of our digital infrastructure in the way that is not overridden by your interests, rights and freedoms to protect information about you.
  Business analytics and improvements ·         for analytics and business improvement (including for PMI products, outlets that sell PMI products, events, digital PMI touchpoints and the information that we (or our affiliates) provide to our customers)	This will typically be a combination of information that you provide to us; information that we collect automatically; and (where permitted by law) information that we acquire from third parties. We use it on the grounds that we have a legitimate business interest to analyze and to improve our business performance, our products, PMI touchpoints, outlets and events, and to invite others to get involved in promoting PMI products, that is not overridden by interests, rights and freedoms to protect information about you.

   

  Where we do not base our use of information about you on one of the above legal bases, we will ask for your consent before we process the information (these cases will be clear from the context).

  In some instances, we may use information about you in ways that are not described above. Where this is the case, we will provide a supplemental privacy notice that explains such use. You should read any supplemental notice in conjunction with this notice.

  Who do we share your information with, and for what purposes?

  We may share information about you with:

  • PMI affiliates;
  • third parties who provide PMI affiliates or you with products or services;
  • other third parties, where required or permitted by law.

• Find out more…

  Sharing data with other PMI affiliates

  • Information about you will be shared with Philip Morris International Management SA (based in Lausanne, Switzerland), which is the place of central administration of personal data processing for PMI affiliates. Philip Morris International Management SA processes the information about you for all the purposes described in this notice.
  • Information about you may be shared with the PMI affiliate that is responsible for the country in which you live (if it wasn’t the PMI affiliate that first collected the information) for all the purposes described in this notice.
  • Information about you may be shared with any other PMI affiliate that you contact (for example, if you travel and you want to know where to buy PMI products in a new country, or where to find service or support for PMI products) in order to enhance our service to you.
  • Details of PMI affiliates and the countries in which they are established are available here.

• Sharing data with Third Parties

  • We may share information about you with third parties who provide PMI affiliates or you with products or services (such as advisers, payment service providers, delivery providers, retailers, product coaches, information services providers and age verification providers).
  • We may share information about you with other third parties, where required or permitted by law, for example: regulatory authorities; government departments; in response to a request from law enforcement authorities or other government officials; when we consider disclosure to be necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity; and in the context of organisational restructuring.

• Where might information about you be sent?

  As with any multinational organisation, PMI affiliates transfer information globally. Accordingly, information about you may be transferred globally (if your information is collected within the European Economic Area, this means that your information may be transferred outside it).

  Find out more…

  When using information as described in this notice, information about you may be transferred either within or outside the country or territory where it was collected, including to a country or territory that may not have equivalent data protection standards.

  For example, PMI affiliates within the European Economic Area (“EEA”) may transfer personal information to PMI affiliates outside the EEA. In all cases, the transfer will be:

  • on the basis of a European Commission adequacy decision;
  • subject to appropriate safeguards, for example the EU Model Contracts; or
  • necessary to discharge obligations under a contract between you and us (or the implementation of pre-contractual measures taken at your request) or for the conclusion or performance of a contract concluded in your interest between us and a third party, such as in relation to travel arrangements.

• In all cases, appropriate security measures for the protection of personal information will be applied in those countries or territories, in accordance with applicable data protection laws.

  How do we protect information about you?

  We implement appropriate technical and organisational measures to protect personal information that we hold from unauthorised disclosure, use, alteration or destruction. Where appropriate, we use encryption and other technologies that can assist in securing the information you provide. We also require our service providers to comply with strict data privacy and security requirements.

  How long will information about you be kept?

  We will retain information about you for the period necessary to fulfil the purposes for which the information was collected. After that, we will delete it. The period will vary depending on the purposes for which the information was collected. Note that in some circumstances, you have the right to request us to delete the information. Also, we are sometimes legally obliged to retain the information, for example, for tax and accounting purposes.

  find out more…

  Typically, we retain data based on the criteria described in the table below:

  ·         database	If you registered for receiving email notification (and similar) or for usage of PMI touchpoints, majority of information on your profile is kept during the period you receive notifications, or use digital touchpoints, or respond to our communication. However, some of the elements in your profile, like history of digital touchpoint usage, naturally outdate after certain period, so we automatically delete them after defined period customized for the reasons they were collected.
  ·         system audit logs	System audit logs are retained typically for a period of only a few months.
  ·         business analytics	Business analytics data is typically collected automatically when you use PMI touchpoints and anonymised/aggregated shortly afterwards.

   

  What rights and options?

  You may have some or all of the following rights in respect of information about you that we hold:

  • request us to give you access to it;
  • request us to rectify it, update it, or erase it;
  • request us to restrict our using it, in certain circumstances;
  • object to our using it, in certain circumstances;
  • withdraw your consent to our using it;
  • data portability, in certain circumstances;
  • opt out from our using it for direct marketing; and
  • lodge a complaint with the supervisory authority in your country (if there is one).

• We offer you easy ways to exercise these rights, such as “unsubscribe” links, or giving you a contact address, in messages you receive.

  Some mobile applications we offer might also send you push messages, for instance about new products or services. You can disable these messages through the settings in your phone or the application.

  find out more…

  The rights you have depend on the laws of your country. If you are in the European Economic Area, you will have the rights set out in the table below. If you are elsewhere, you can contact us (see the paragraph “who should you contact with questions?” at the end of this notice) to find out more.

  Right in respect of the information about you that we hold	Further detail (note: certain legal limits to all these rights apply)
  ·         to request us to give you access to it	This is confirmation of: ·         whether or not we process information about you; ·         our name and contact details; ·         the purpose of the processing; ·         the categories of information concerned; ·         the categories of persons with whom we share the information and, where any person is outside the EEA and does not benefit from a European Commission adequacy decision, the appropriate safeguards for protecting the information; ·         (if we have it) the source of the information, if we did not collect it from you; ·         (to the extent we do any, which will have been brought to your attention) the existence of automated decision-making, including profiling, that produces legal effects concerning you, or significantly affects you in a similar way, and information about the logic involved, as well as the significance and the envisaged consequences of such processing for you; and ·         the criteria for determining the period for which we will store the information. On your request we will provide you with a copy of the information about you that we use (provided this does not affect the rights and freedoms of others).
  ·         to request us to rectify or update it	This applies if the information we hold is inaccurate or incomplete.
  ·         to request us to erase it	This applies if: ·         the information we hold is no longer necessary in relation to the purposes for which we use it; ·         we use the information on the basis of your consent and you withdraw your consent (in this case, we will remember not to contact you again, unless you tell us you want us to delete all information about you in which case we will respect your wishes); ·         we use the information on the basis of legitimate interest and we find that, following your objection, we do not have an overriding interest in continuing to use it; ·         the information was unlawfully obtained or used; or ·         to comply with a legal obligation.
  ·         to request us to restrict our processing of it	This right applies, temporarily while we look into your case, if you: ·         contest the accuracy of the information we use; or ·         have objected to our using the information on the basis of legitimate interest (if you make use of your right in these cases, we will tell you before we use the information again). This right applies also if: ·         our use is unlawful and you oppose the erasure of the data; or ·         we no longer need the data, but you require it to establish a legal case.
  ·         to object to our processing it	You have two rights here:          i.            if we use information about you for direct marketing: you can “opt out” (without the need to justify it) and we will comply with your request; and        ii.            if we use the information about you on the basis of legitimate interest for purposes other than direct marketing, you can object to our using it for those purposes, giving an explanation of your particular situation, and we will consider your objection.
  ·         to withdraw your consent to our using it	This applies if the legal basis on which we use the information about you is consent. These cases will be clear from the context.
  ·         to data portability	If:          i.            you have provided data to us; and        ii.            we use that data, by automated means, and on the basis either of your consent, or on the basis of discharging our contractual obligations to you, then you have the right to receive the data back from us in a commonly used format, and the right to require us to transmit the data to someone else if it is technically feasible for us to do so.
  ·         to lodge a complaint with the supervisory authority in your country	Each European Economic Area country must provide for one or more public authorities for this purpose. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

   

   

  Country-specific additional points

  According to which country you are in, you may have some additional rights.

  If you are in France, find out more…

  • If you are in France, you have the right to give us instructions regarding information we hold about you in the event of your death (specifically, whether we should store or delete it, and whether others should have the right to see it). You may:
  • issue general instructions to a digital service provider registered with the French data protection supervisory authority (called “CNIL”) (these instructions apply to all use of information about you); or
  • give us specific instructions that apply only to our use of information about you.

• Your instructions may require us to transfer information about you to a third party (but where the information contains information about others, our obligation to respect also their privacy rights might mean that we can’t follow your instructions to the letter). You may appoint a third party to be responsible for ensuring your instructions are followed. If you do not appoint a third party in that way, you successors will (unless you specify otherwise in your instructions) be entitled to exercise your rights over information about you after your death:

  • in order to administer your estate (in which case your successors will be able to access information about you to identify and obtain information that could be useful to administer your estate, including any digital goods or data that could be considered a family memory that is transferable to your successors); and
  • to ensure that parties using information about you take into account your death (such as closing your account, and restricting the use of, or updating, information about you).

• You may amend or revoke your instructions at any time. For further information on the processing of information about you in the event of your death, see Article 40-1 of the law 78-17 dated 6 January 1978. When you die, by default, you will stop using your account and we will delete information about you in accordance with our retention policies (see the paragraph “How long will information about you be kept?” for details).

  Who should you contact with questions?

  If you have any questions, or wish to exercise any of your rights, you can find contact details for the relevant PMI affiliate, and if applicable data protection officer, here. Contact details will also be given in any communications that a PMI affiliate sends you.

  If your country has a data protection authority, you have a right to contact it with any questions or concerns. If the relevant PMI affiliate cannot resolve your questions or concerns, you also have the right to seek judicial remedy before a national court.

  Changes to this notice

  We may update this notice (and any supplemental privacy notice), from time to time. We will notify you of the changes where required by law to do so.

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