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What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*
*Important information: IQOS is not risk free.
Proudly Simple.
Experience real tobacco taste with the new lil SOLID Ez.​
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Heated tobacco
Heats tobacco instead of burning it to deliver real tobacco tasta and satisfaction.
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We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
Explore our portfolio.
Compare heated tobacco devices.

IQOS ORIGINALS DUO

Time-tested technology.

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lil SOLID Ez​

All-in-one heated tobacco device​ with 3 consecutive uses. Introduced by IQOS.​

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More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Virtual Store
Step into the IQOS world with one click.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.

IQOS News

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.