Changing your mind could change your world.
Forever committed to a smoke-free world.
IQOS Forever Curious

What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
Important information: IQOS is not risk free.

The most advanced device ever

Bladeless. Clean. Effortless.
Do not use IQOS ILUMATM and tobacco sticks with previous IQOSTM generations, as this may cause damage to your device. Do not ingest or disassemble tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Heated tobacco
Heats tobacco instead of burning it to deliver real tobacco tasta and satisfaction.
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Find your perfect IQOS match
NEW

IQOS ILUMA PRIME

Refined and advanced.

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NEW

IQOS ILUMA

Effortless and enjoyable.

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NEW

IQOS ILUMA ONE

Pocket sized and ideal on the go.

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We IQOS because…​
Discover why thousands of adult smokers around the world switch to IQOS every day.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
* Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Discover IQOS benefits

Your style. Your details.

Mix and match as you go our widest range of accessories. Ever.
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This product is not risk-free and delivers nicotine, which is addictive. For adult use only.