FIRST AND ONLY - IQOS
The choices we make, bring us closer together. The IQOS community continues to grow and has reached more than 10 million* adult smokers over 60 countries** that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.
Care you can count on
Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm withyour way of enjoying tobacco.LEARN MORE
From our family to you
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.COMPARE
Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge; it's as easy as it gets.COMPARE
Classic, intuitive and easy to use, this device is perfect for all your tobacco enjoying moments.COMPARE
The science of IQOS
We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: Creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.
MAKE IT YOURS
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.CUSTOMIZE YOUR IQOS EXPERIENCE
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.LEARN MORE
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- FIRST AND ONLY - IQOS
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- Make it yours
- Smoke-free future