FIRST AND ONLY - IQOS
Together. Forward.
The choices we make, bring us closer together. The IQOS community continues to grow and has reached more than 10 million* adult smokers over 60 countries** that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.
Care you can count on
Care you can count on
Explore our trial options and discover privileges and experiences made to inspire you. Whenever you need us, we’re here, with care you can always count on.
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Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm withyour way of enjoying tobacco.
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The science of IQOS
We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: Creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.
MAKE IT YOURS
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
CUSTOMIZE YOUR IQOS EXPERIENCE 
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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- FIRST AND ONLY - IQOS
- Together Forward
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- Make it yours
- Smoke-free future