Day 1 starts today.

IQOS ILUMA is a device that heats tobacco
instead of burning it.

✓ 95% less harmful chemicals compared to cigarettes*

✓ No smoke, no ember, no ash

✓ No cleaning

*"95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.

3 reasons to choose IQOS ILUMA

Looking for more reasons?

All new users who register and purchase IQOS ILUMA between 22.1. and 12.3.

and all existing IQOS users whose referral code is successfully used

by their adult smoker friends to purchase IQOS ILUMA between 22.1. and 12.3.

will have a chance to win exclusive IQOS experience this winter in Montenegro:

one-day ski pass, skiing lesson, ski equipment and refreshment voucher

for you and up to 3 adult friends in Kolašin during the winter season!

Your IQOS team