Heat Not Burn Technology

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked. IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour. IQOS and tobacco sticks are not for minors (under 18 years). Please refer to Important Information section for details. https://me.iqos.com/en/discover/information

No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.

No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* Switching completely to IQOS presents less risk to your health than continuing to smoke. Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether

No you should not. IQOS device has been designed to work exclusively with tobacco sticks, and vice versa. It is only by using both together that you can take full advantage of the benefits that the system provides and that have been proven by PMI science. All our studies are based on the use of IQOS with tobacco sticks.

No. IQOS is not risk free. IQOS emits on average 95% lower level of harmful chemicals compared to cigarettes*. Switching completely to IQOS is less harmful that continuing to smoke. Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

In the event IQOS™ is not expressly regulated, consumers should respect the rules and exercise common sense with respect to where and around whom they use the product. The composition of the aerosol of this product is significantly different from that of the cigarette smoke. A decision concerning the use in indoor public places will need to be made by the authorities. On a plane: consumers should ask permission from airline staff. Most airlines currently do not allow smoking or usage of alternative tobacco products on their aircrafts.

The inbound allowance for tobacco sticks are similar to cigarettes and may vary from one country to another.

Before leaving for vacation, please double check the allowances set by respective government agency in the country of your travel.

Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines.

Travelers should check before traveling if entering with tobacco products in their country of destination is allowed.

For any assistance, please, contact our customer care: 1. By toll-free phone: 080 800 005 (working hours are: Monday - Saturday: 09:00 - 21:00, Sunday 10:00 - 18:00), or 2. By e-mail: contact.me@iqos.com