What is IQOS ILUMA i Electric Purple?

IQOS ILUMA i Electric Purple – more than a color

Electric Purple is not just another device color - it’s a bold new chapter in the story of IQOS ILUMA i devices. Available across the entire portfolio (IQOS ILUMA i PRIME, IQOS ILUMA i i IQOS ILUMA i ONE), his vibrant tone represents bold, dynamic, and unforgettable curiosity in motion.

Each device from IQOS ILUMA series is powered by the SMARTCORE INDUCTION SYSTEM™, a bladeless heating technology that ensures a consistent experience with SMARTCORE™ sticks, designed exclusively for IQOS ILUMA devices. But Electric Purple is more than just a color – it is a style, an expression, and a notion of individuality.

Like the other devices from IQOS ILUMA i series, the Electric Purple variant offers the following smart features:

• Autostart: Heating begins automatically when a SMARTCORE™ stick is inserted.
• Touchscreen: easily track device status and control it with a tap.  
• Pause Mode: pause the experience and use the device the way it suits you.
• FlexBattery: manage holder battery performance through Eco or Performance modes.
• FlexPuff: Adjust your experience based on usage patterns for a personalized and flexible feel.
• Up to 20 uses per full charge: Designed to keep up with every step, wherever curiosity takes you.

From the premium elegance of IQOS ILUMA PRIME, through the balanced design of IQOS ILUMA, to the compact practicality of IQOS ILUMA ONE – the portfolio blends advanced technology with a personal touch. And now, with Electric Purple, it adds a lasting color that not only complements but enhances your style.

Start dreaming with IQOS ILUMA i Electric Purple

Whether you're an adult smoker taking your first steps into the IQOS world or already a registered IQOS user and IQOS CLUB member, this is your invitation to follow the spark, explore, and turn curiosity into experiences you’ll carry with you forever. Get ready to see where curiosity can take you!

What are IQOS Electric Dreams?

Three Electric Dream adventures represent three unique, once‑in‑a‑lifetime journeys, each designed to transform curiosity into an unforgettable experience. Vivid, memorable, and impressive, these experiences are not just rewards – they are moments where emotion and discovery blend into one.

Learn more HERE.

Your IQOS Team