Win Electric Dreams under the IQOS ILUMA i Electric Purple Umbrella

Start dreaming with IQOS ILUMA i Electric Purple

You have the chance to step into one of three adventures that are experienced only once in a lifetime, each designed to turn curiosity into vivid and unforgettable stories.

Whether you're an adult smoker taking your first steps into the IQOS world, or already a registered IQOS user and a member of the IQOS CLUB, this is your invitation to follow the spark, explore, and turn curiosity into experiences you’ll carry with you forever. Get ready to see where curiosity can take you!

What are IQOS Electric Dreams?

The three dream adventures represent three unique, once‑in‑a‑lifetime journeys, each created to transform curiosity into an unforgettable experience. Vivid, memorable and striking, these experiences are not just rewards – they are moments where emotion and discovery merge into one.

Cargo-Karting – The Coast of Portugal

Race where the city meets the sea and waves crash against the Portuguese coast. With the scent of salt, steel and speed, this experience is made for those who like to take the unconventional route.

Beats Below Zero – Slovenia

Step into an ice cave in Slovenia and listen as digital sound echoes through the ice. This once‑in‑a‑lifetime concert is made for the curious ones – those who follow rhythms, notice contrasts, and discover beauty in the unexpected.

Swiss Dream Parade – Zürich

Be in the heart of a city that dances to the rhythm of music and energy. Zurich becomes a stage where the carnival float amplifies the sound, created for those who live to celebrate movement, music, and togetherness.

How to participate and win a chance for Electric Dream?

1. Don't have IQOS device? Register and buy your first IQOS by April 22^nd and instantly qualify for the final competition. After purchasing the device, you earn the Electric Purple badge in the IQOS CLUB. Follow our Viber communication and get ready for the final competition for the dream you choose.

2. Already an IQOS user? Make 3 successful referrals between Jan 1^st 2026. and April 22^nd 2026. and qualify for the final competition. For 3 successful referrals, you earn the Electric Purple badge in the IQOS CLUB. Follow our Viber communication and get ready for the final competition for your chosen dream.

After purchasing the device or achieving three successful referrals, you move to the second step:

Choose the adventure you want and compete for your dream between April 23^rd and April 26^th 2026 – that’s the only time you can win it. Each user can win only one dream, and each dream will have only one winner.

Learn more HERE.

What happens after participating and when will I know if I won?

If you are among the top three finalists in the final competition, the IQOS team will contact you by phone to let you know whether you won your chosen dream.

IMPORTANT: Don’t forget to allow Viber communications so we can send you the link for the final competition, and check that the email address associated with your account is correct. This will be the only way for us to confirm who the top finalists are. To check and adjust this, call the toll‑free number 080 800 005 before April 23^rd.

Terms & conditions  apply.

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