Electric Dreams
Electric Dreams

More than a color.

Celebrate the launch of our new device color with a chance to win one of 3 IQOS Electric Dreams.
Electric Dreams
How can you take part?
Depending on your user status, check the steps you need to complete in order to qualify for one of 3 Electric Dreams.

Terms & conditions apply.

Electric Dream new IQOS user
Not yet a registered IQOS user?
Register and buy any IQOS ILUMA i device between March 16 and April 22, 2026. and opt in for Viber communication.
Buy now
Electric Dream IQOS user
Already a registered IQOS user?
Complete 3 successful referrals to your adult smoker friends between January 1 and April 22, 2026. and opt in for Viber communication.
Refer a friend
What happens if you qualify?
Expect our Viber message* on April 23, 2026. with the instructions for the final contest. Pick one dream you are competing for and be the best ranked user in order to win it. If you participate in the final contest but you don't win, you'll still be rewarded with a 16 EUR voucher.
*Only users who opt in for Viber communication will receive Viber message. The platform for the final contest will be live until April 26, 2026. at midnight. One user can pick only one dream and compete only once. Each dream will have only one winner.
Electric Dreams timer
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Electric Dreams
Electric Purple
If you're not an IQOS user, buy a device now and automatically qualify to win one of 3 Electric Dreams.

Terms & conditions apply.

IQOS ILUMA i PRIME Electric Purple
Our most advanced and most elegant device yet
now in a new color.
IQOS ILUMA i PRIME Electric Purple
IQOS ILUMA i Electric Purple
Flexible and modern device dressed in dreamy shades.
IQOS ILUMA i Electric Purple
IQOS ILUMA i ONE Electric Purple
Compact "all-in-one" device in bold purple color.
IQOS ILUMA i ONE Electric Purple
Want to participate?

Enter now to receive a call from us and learn how to qualify for IQOS Electric Dreams!

Electric Dreams
Frequently Asked Questions

All adult smokers residing in Montenegro can participate. If you’re not yet a registered IQOS user, you need to purchase an IQOS ILUMA i device by 22.04.2026, which automatically qualifies you for the final competition for the dream of your choice. If you are already a registered IQOS user, you must complete at least 3 successful referrals between 01.01.2026 and 22.04.2026, which also automatically qualifies you for the final competition for the dream of your choice.

No, you do not have to buy the Electric Purple device. If you are not a registered IQOS user, you need to purchase any IQOS ILUMA i device, which will automatically qualify you for the final competition for your chosen dream. If you are already a registered IQOS user, you do not need to buy anything – but you do need to complete 3 successful referrals between 01.01.2026 and 22.04.2026 in order to qualify automatically.

The Electric Purple badge is earned when you make your first IQOS device purchase or after completing 3 successful referrals between 01.01.2026 and 22.04.2026. It represents your qualification for participation in the final competition. You can find it at IQOS CLUB and it will be automatically assigned to you once you meet the requirement.

Read more about the adventures listed at the top of the page and in the Terms and Conditions and choose the one you like the most. Then call the toll‑free number 080 800 005, provide permission to receive Viber communication, and check whether your account has a valid registered email address – no later than April 22, 2026. On Thursday, April 23, 2026, you will receive a Viber message with the corresponding link to the platform for the final competition.

Access the final competition platform directly through the Viber message we will send you on April 23, 2026, if you qualify and if we have your consent to contact you via Viber. Once you access the platform, you will need to enter your personal information. Make sure to enter the correct email address you used to register in our customer database, as this is the only way we can identify you and award your prize!

Each user, once they meet all the competition requirements, may participate only once in the final competition. More information can be found at the top of the page and in the Terms and Conditions.

Check out our online store, choose the device that suits you best, or visit the nearest IQOS selling point.

We will notify the winners by phone on Monday, April 27th 2026. If you are not among them, you will receive a message with a digital voucher worth 16 EUR, which you can use on IQOS web site or at sellected IQOS selling points.

For additional information and assistance, call the toll‑free number 080 800 005 every weekday and Saturday from 9 AM to 9 PM, or on Sundays from 10 AM to 6 PM.

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.