Don't wait for 10 more years to switch to IQOS

Where do you see yourself in 10 years?

We asked ourselves the same question back in 2014, and the answer was clear – in a smoke-free world.

We worked to achieve it, launched IQOS first in Japan, followed by more than 70 countries around the world, which is why today our circle of IQOS friends consists of over 20 million satisfied users who replaced cigarette smoke with a better alternative.

To honor this anniversary, we have prepared IQOS COIN – your pass to a world without cigarette smoke!

So don't wait another 10 years to switch to IQOS - join the circle of friends today.

Choose one of the devices from the IQOS ILUMA series in our online shop, then enter the corresponding discount code:

Code ILUMAONE10 lowers the price for purchasing IQOS ILUMA ONE from 25 EUR to 17 EUR

Code ILUMA10 lowers the price for the purchase of IQOS ILUMA from 45 EUR to 30 EUR 

Code ILUMAPRIME10 lowers the price for purchasing IQOS ILUMA PRIME from 90 EUR to 55 EUR

And that's not all. It may be our birthday, but everyone gets presents!

From May 15th to June 15th, 2024, we will send valuable surprise gifts for each IQOS ILUMA series device purchased through our online shop, to both new and existing consumers.

Gifts are not included for Trade in orders, BUT keep in mind that we also have amazing discount if you prefer to return your old device in order to upgrade to IQOS ILUMA. Check it out in our online shop!

If you are already an IQOS user, share this news with all your adult smoking friends, and help us create a world without tobacco smoke together.