Test IQOS 15 days for free.

TOGETHER. FORWARD.​ Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.

It's about belonging. 

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it. ​
Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
I IQOS because…

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes. *
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IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Try IQOS​

Try an IQOS device at home for 15 days and discover the taste of real tobacco heated, not burned.