Electric Dreams

All adult smokers residing in Montenegro can participate. If you’re not yet a registered IQOS user, you need to purchase an IQOS ILUMA i device by 22.04.2026, which automatically qualifies you for the final competition for the dream of your choice. If you are already a registered IQOS user, you must complete at least 3 successful referrals between 01.01.2026 and 22.04.2026, which also automatically qualifies you for the final competition for the dream of your choice.

No, you do not have to buy the Electric Purple device. If you are not a registered IQOS user, you need to purchase any IQOS ILUMA i device, which will automatically qualify you for the final competition for your chosen dream. If you are already a registered IQOS user, you do not need to buy anything – but you do need to complete 3 successful referrals between 01.01.2026 and 22.04.2026 in order to qualify automatically.

The Electric Purple badge is earned when you make your first IQOS device purchase or after completing 3 successful referrals between 01.01.2026 and 22.04.2026. It represents your qualification for participation in the final competition. You can find it at IQOS CLUB and it will be automatically assigned to you once you meet the requirement.

Read more about the adventures listed at the top of the page and in the Terms and Conditions and choose the one you like the most. Then call the toll‑free number 080 800 005, provide permission to receive Viber communication, and check whether your account has a valid registered email address – no later than April 22, 2026. On Thursday, April 23, 2026, you will receive a Viber message with the corresponding link to the platform for the final competition.

Access the final competition platform directly through the Viber message we will send you on April 23, 2026, if you qualify and if we have your consent to contact you via Viber. Once you access the platform, you will need to enter your personal information. Make sure to enter the correct email address you used to register in our customer database, as this is the only way we can identify you and award your prize!

Each user, once they meet all the competition requirements, may participate only once in the final competition. More information can be found at the top of the page and in the Terms and Conditions.

Check out our online store, choose the device that suits you best, or visit the nearest IQOS selling point.

We will notify the winners by phone on Monday, April 27^th 2026. If you are not among them, you will receive a message with a digital voucher worth 16 EUR, which you can use on IQOS web site or at sellected IQOS selling points.

For additional information and assistance, call the toll‑free number 080 800 005 every weekday and Saturday from 9 AM to 9 PM, or on Sundays from 10 AM to 6 PM.