​ Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.
This product is not risk-free. It delivers nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
More of what you love​
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Supported steps of progress​
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Our movement to participate
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I've been using IQOS ever since its launch and I am very satisfied, in places where the smoking is not allowed IQOS is my faithful companion.​​​
Adult male IQOS user
Better choices are worth sharing with friends
Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on Help your adult smoking friends start their smoke-free journey today. ​
IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.


Try an IQOS device at home for 15 days and discover the taste of real tobacco heated, not burned.