Changing your mind could change your world.
Forever committed to a smoke-free world.
IQOS Forever Curious
IQOS ILUMA i PRIME

New IQOS ILUMA i PRIME

4 new advanced features added:
Touch Screen
Pause Mode
FlexPuff
FlexBattery
Hard to choose?
Compare the IQOS ILUMA i range to see which device suits you best.
IQOS ILUMA i PRIME
New

IQOS ILUMA i PRIME

Our most refined and intelligent device so far.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Auto Start
Up to 3 consecutive uses*
Buy now
IQOS ILUMA i
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Auto Start
Up to 3 consecutive uses*
Buy now
IQOS ILUMA i ONE
New

IQOS ILUMA i ONE

Your compact and seamless companion.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Auto Start
20 consecutive uses
Buy now
*Only available in Performance Mode when pause is not activated.
We IQOS because…​
Discover why thousands of adult smokers around the world switch to IQOS every day.*​​
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.
* Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Discover IQOS benefits
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.

IQOS news

Important information.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.